Plaj Coffee Set
Turkish coffee set redesign with packaging
Duration
Disciplines
Phases
5 wks.
Product Design
1st Tea Set
2nd Mobile Coffee Carrier
Coffee is one of the most popular beverages worldwide, playing a vital role in cultural, social, and economic contexts.
Countries
65%
2.25 Billion
Annual Coffee Consumption per Capita by Country
Coffee Consumption (kg)
of adults in the U.S drinking an average of 3.1 cups per day.
cups of coffee are consumed daily.
Context
Consumer Profile
Meet Elif!
Age: 27
Location: Coastal town near the beach
Originally from Turkey, Elif recently moved to a beachside town for her marine biology career. While she enjoys the relaxed lifestyle and natural beauty, she often misses the culture, food, and scents of home. Elif seeks products that evoke Turkish elements—through scents, flavors, or designs—to blend her beachside life with her roots.
Concept Board
Turkish Coffee Analysis
Phase 1
Conceptual Sketching
Sizing and Ergonomic Prototypes
The handle being low made it difficult to hold
The round from resembled a tea pot then a coffee pot
The handles are placed in unrealistic positions
The handle was too thin to hold a normal hand
Overall satisfactory on the proportion
The sizing of the handles were an improvement
3-D Prototypes
The cone bottom was added to provide ability to hold down the tea set in the sand.
The two handles shown below are to represent the two different parts in the set.
Final Prototypes
Final Fusion 360 Renders
Materiality
Final Renders
Phase 2
Conceptual Sketching
Packaging
Early Concept Ideations
Using Bristol paper, I ideated 4 different physical models for the packaging.
1st Model
The vertical style was impractical
The vertical style was impractical
The model lacked storage
3rd Model
The opening would have made the carrier more impractical to carry
2nd Model
The style felt more of a jewelry box
4th Model
The handle made it easy to carry
The frames to hold the tea kettle helped improved the portability
