Wyn Fitness
A fitness tracker keychain and a user interface app.
Duration
Disciplines
6wks.
Brand
Consumer Tech
User Interface
Phases
1st Fitness Tracker
2nd Fitness App
Wyn Beauty, founded by Serena Williams, is dedicated to the core values of embracing your best self and crafting products designed for real life rather than just fleeting appearances. With these principles in mind, I was inspired to develop a product and app to explore how the brand could extend its vision into the fitness industry.
Images provided by Wyn Beauty inc. I do not own the rights to these images. They are used for educational purposes only.
Context
According to Grand View Research, the wearable tech market generated $61.30 billion in 2022 and is projected to grow by 14% by 2030. The increasing consumer adoption of smart wearable technology is driving industry growth. However, 3 out of 10 consumers reported discomfort while using wearable devices during workouts, chores, and driving.
Wyn Beauty’s Goals
Committed to living in color with confidence
Invitation to own the strength in your beauty.
Clean, high-performing ingredients that keep skin improving for days.
Phase 1
Fitness Tracker
Conceptual Sketching
CAD Concepts
Rapid fusion 360 CAD models were generated to explore various forms and functions.
Exploration of cylindrical forms.
Testing of longer forms.
Incorporating tennis inspired forms.
Final Renders
Clip keychain to be hooked onto anything
Press your thumb here to read your vitals
LED when detected by hand pressure
Phase 2
Wireframe Blocking
Fitness App
Starting Page
Sign in Page
Home Page
Summary Page Calorie Tracker Page Device Syncing Page
Implanting user personalization
Prioritizing personal data
WireFrame Architecture
Final App Mockup
Style Guide
TypoGraphy